Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York
American Management Association
2013
|
| Edition: | Third Edition |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts |
|---|---|
| Physical Description: | 1 online resource |
| ISBN: | 0814432522 9780814432525 |