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dewey-ones:"659 - Advertising & public relations"
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1
Say it with charts : the executive's guide to visual communication
by
Zelazny, Gene
Published 2001
McGraw-Hill
Call Number:
HF5718.22
Read Now
2
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2011
McGraw Hill-Ascent Audio
Subjects:
“
...Chief
executive
officers / fast...
”
Call Number:
HD38.2
Read Now
3
Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader
by
Bates, Suzanne
Published 2012
McGraw-Hill
Subjects:
“
...Chief
executive
officers / fast...
”
Call Number:
HD38.2
Read Now
4
Digital signage : software, networks, advertising, and displays : a primer for understanding the business
by
Schaeffler, Jimmy
Published 2008
Focal Press
“
...NAB
executive
technology briefings...
”
Call Number:
HD9697.S542
Read Now
5
Managing public relations : business principles and tools for strategic communication
by
Smudde, Peter M.
Published 2023
Routledge
Table of Contents:
“
... of Effective Public Relations Leaders -- Managing Across Generations --
Executive
Viewpoint -- Key Words...
”
Call Number:
HD59
Read Now
6
Bricks to clicks : why some brands will thrive in e-commerce and others won't
by
Feinleib, David
Published 2017
Apress
“
... and by whom: algorithms, content, convenience, and
execution
. What You'll Learn: Learn the best practices in e...
”
Call Number:
HF5548.32
Read Now
7
The ad-makers : how the best TV commercials are produced
by
Newth, Tom von Logue
Published 2013
Focal Press
Table of Contents:
“
... -- Logistics -- Interview:
Executive
producer David Lyons -- Interview: Director Fredrik Bond -- Interview...
”
Call Number:
HF6146.T42
Read Now
8
Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition
by
Schwerdtfeger, Patrick
Published 2011
Wiley
Table of Contents:
“
.... Conclusions and
execution
: Wow your audience ; Consistency wins...
”
Call Number:
HF5415.1265
Read Now
9
Reputation strategy and analytics in a hyper-connected world
by
Foster, Chris
Published 2016
Wiley
“
..."This book provides a clear blueprint for preparing and
executing
world-class corporate...
”
Call Number:
HD59.2
Read Now
10
The handbook of strategic public relations and integrated marketing communications
by
Caywood, Clarke L.
Published 2012
McGraw-Hill
Table of Contents:
“
... Relations -- Chapter 25 The Chief
Executive
Officer: The Key Spokesperson -- Chapter 26 Crisis...
”
Call Number:
HM1221
Read Now
11
Reputation, stock price, and you : why the market rewards some companies and punishes others
by
Kossovsky, Nir
Published 2012
Apress
Table of Contents:
“
...BP
Executives
and Board of DirectorsCapital Market Analysts; Regulators; Reputational Value Lost...
”
Call Number:
HD59.2
Read Now
12
Reputation rules : strategies for building your company's most valuable asset
by
Diermeier, Daniel
Published 2011
McGraw Hill-Ascent Audio
“
..., including
executive
compensation Use external, seemingly unrelated events to boost reputation Build a...
”
Call Number:
HG4026
Read Now
13
Reputation Rules : Strategies for Building Your Company's Most valuable Asset
by
Diermeier, Daniel
Published 2011
McGraw-Hill
“
... presents sound reasoning and experience as to why they are so important." -Jeff Stratton,
Executive
Vice...
”
Read Now
14
Strategic public relations leadership
by
Gregory, Anne
,
Willis, Paul E.
Published 2022
Routledge
“
... to this edition are insights from Chief
Executives
on what they expect from public relations leaders and a...
”
Call Number:
HD59
Read Now
15
When the headline is you : an insider's guide to handling the media
by
Ansell, Jeff
Published 2010
Jossey-Bass
“
...-winning journalist Jeff Ansell provides a how-to guide for
executives
and other professionals whose high...
”
Call Number:
HM1221
Read Now
16
The business of influence : reframing marketing and PR for the digital age
by
Sheldrake, Philip
Published 2011
Wiley
“
... and
execute
strategy. And rather than technological evolution, we're plainly in the midst of a technological...
”
Call Number:
HF5415.1265
Read Now
17
Inbound marketing for Dummies : a Wiley brand
by
Miller, Scott Anderson
Published 2015
John Wiley and Sons, Inc.
“
... insight into creating,
executing
, promoting, and measuring inbound marketing tactics through easy...
”
Call Number:
HF5415.1265
Read Now
18
Disruption in the boardroom : leading corporate governance and oversight into an evolving digital future
by
Wolfe, Jennifer C.
Published 2020
Apress
“
.... Corporate culture is changing every day, and everybody at the top--from senior
executives
of well-funded...
”
Call Number:
HD2741
Read Now
19
World class communication : how great ceos win with the public, shareholders, employees, and the media
by
Scudder, Virgil
Published 2020
Tantor Media
“
... will get a clear understanding of why all of them are important, and get tips on how to prepare and
execute
...
”
Call Number:
HD30.3
Read Now
20
Beyond advertising : creating value through all customer touchpoints
by
Wind, Yoram
,
Hays, Catharine
Published 2016
John Wiley & Sons, Inc.
“
... 200 leading
executives
, innovators, and academics, this text paints a picture of what the future...
”
Call Number:
HF5823
1
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