The handbook of strategic public relations and integrated marketing communications
The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering...
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| Format: | eBook |
| Language: | English |
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New York
McGraw-Hill
2012
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| Edition: | 2nd ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and |
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| Item Description: | Revised edition of: The handbook of strategic public relations & integrated communications. c1997 |
| Physical Description: | 1 volume illustrations |
| ISBN: | 0071770984 9780071770989 |