The ad-makers how the best TV commercials are produced
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acqui...
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| Format: | eBook |
| Language: | English |
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New York
Focal Press
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and c |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 9781306208130 1306208130 1136017046 9781136017049 0203796292 9780203796290 0415812305 1136016961 9781136016967 9781136017124 9780415812306 |