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dewey-ones:"659 - Advertising & public relations"
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1
Commercial advertising : six lectures at the London school of economics and political science (University of London)
by
Russell, Thomas
Published 2013
Routledge
Table of Contents:
“
...Lecture 1. The
economic
justification of advertising -- lecture 2. Advertising : its functions...
”
Call Number:
HF5823
Read Now
2
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
3
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2013
John Wiley & Sons, Inc.
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
4
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by
Scott, David Meerman
Published 2011
John Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
5
The digital handshake : seven proven strategies to grow your business using social media
by
Chaney, Paul
Published 2009
Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
6
SPIKE your brand ROI : how to maximize reputation and get results
by
Cehrs, Adele
Published 2015
Jossey-Bass, a Wiley brand
Subjects:
“
...BUSINESS &
ECONOMICS
/ Management Science / bisacsh...
”
Call Number:
HF5415.1255
Read Now
7
Attracting perfect customers : the power of strategic synchronicity
by
Hall, Stacey
Published 2001
Berrett-Koehler
Subjects:
“
...BUSINESS &
ECONOMICS
/ Customer Relations / bisacsh...
”
Call Number:
HF5415.5
Read Now
8
Facebook marketing for dummies.
by
Dunay, Paul
Published 2010
John Wiley & Sons
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
9
Pay-per-click search engine marketing : an hour a day
by
Szetela, David
Published 2010
Wiley
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
10
How to make it as an advertising creative
by
Veksner, Simon
Published 2010
Laurence King Pub.
Subjects:
“
...BUSINESS &
ECONOMICS
/ Advertising & Promotion / bisacsh...
”
Call Number:
HF5828.4
Read Now
11
Advanced Google AdWords
by
Geddes, Brad
Published 2014
SYBEX
Subjects:
“
...BUSINESS &
ECONOMICS
/ Management Science / bisacsh...
”
Call Number:
HF6146.I58
Read Now
12
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
by
Wright, Travis
,
Snook, Chris J.
Published 2017
Wiley
Subjects:
“
...BUSINESS &
ECONOMICS
/ Management Science / bisacsh...
”
Call Number:
HF5415.1265
Read Now
13
Google AdWords for dummies
by
Jacobson, Howie
Published 2012
Wiley Pub.
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
14
Public relations, branding and authenticity : brand communications in the digital age
by
Rees, Sian
Published 2020
Routledge
Subjects:
“
...BUSINESS &
ECONOMICS
/ Marketing / Multilevel / bisacsh...
”
Call Number:
HF5415.1255
Read Now
15
Cybermarketing : how to use the Internet to market your goods and services
by
Bickerton, Pauline
Published 2000
Butterworth-Heinemann
Subjects:
“
...BUSINESS &
ECONOMICS
/ Exports & Imports / bisacsh...
”
Call Number:
HF5415.1265
Read Now
16
Facebook marketing for dummies
by
Haydon, John
Published 2012
Wiley
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415
Read Now
17
Google AdWords
by
Holdren, Anastasia
Published 2012
O'Reilly Media
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
18
How to win sales & influence spiders : boosting your business & buzz on the web
by
Seda, Catherine
Published 2007
New Riders
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5415.1265
Read Now
19
Social media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2013
Wiley
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5414
Read Now
20
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
by
Veloso, Maria
Published 2013
American Management Association
Subjects:
“
...BUSINESS &
ECONOMICS
/ E-Commerce / Internet Marketing / bisacsh...
”
Call Number:
HF5548.32
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