The digital handshake seven proven strategies to grow your business using social media
Practical applications for using social media to boost your business. Even todayâ??s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the pr...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley & Sons
2009
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Practical applications for using social media to boost your business. Even todayâ??s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap s |
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| Physical Description: | xxvii, 244 pages illustrations |
| ISBN: | 9786612291234 9780470538456 0470538457 0470538449 9780470538449 9781282291232 0470538430 1282291238 6612291230 9780470538432 |