Digital sense the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
2017
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. -- |
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| Physical Description: | 1 online resource |
| ISBN: | 1119291747 9781119291749 1119291712 9781119291718 |