MPG.eBooks - Search Results - "Marketing"

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1

Fusion for profit : how marketing and finance can work together to create value

by Jagpal, Sharan
Published 2008

Oxford University Press

Subjects: “...Marketing / Management...”

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2

Reconnecting marketing to markets

by Araujo, Luis
Published 2010

Oxford University Press

Subjects: “...Marketing / Philosophy...”

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3

Inside marketing : practices, ideologies, devices

by Zwick, Detlev
Published 2011

Oxford University Press

Subjects: “...Marketing...”

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4

The evolution of new markets

by Geroski, Paul
Published 2003

Oxford University Press

Subjects: “...New products / Marketing...”

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5

Response : the complete guide to profitable direct marketing

by Geller, Lois K.
Published 2002

Oxford University Press

Subjects: “...Direct marketing...”

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6

Constructing quality : the classification of goods in markets

Published 2013

Oxford University Press

Subjects: “...Marketing...”

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7

The art and science of marketing : marketing for marketing managers

by Dowling, Grahame R.
Published 2004

Oxford University Press

Subjects: “...Marketing...”

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8

The relationship advantage : information technologies, sourcing, and management

by Kern, Thomas
Published 2001

Oxford University Press

Subjects: “...Relationship marketing / Case studies...”

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9

The fast path to corporate growth : leveraging knowledge and technologies to new market applications

by Meyer, Marc H.
Published 2007

Oxford University Press

Subjects: “...Marketing research...”