The fast path to corporate growth leveraging knowledge and technologies to new market applications
Every company can point to a growth strategy. Far fewer however, systematically implement them; instead they spend time on incremental innovations or rely on acquisitions. This book demonstrates the key disciplines - new product strategy, user research, concept development and prototyping, and more...
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Bibliographic Details
| Main Author: |
Meyer, Marc H. |
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| Format: | eBook
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| Language: | English |
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| Published: |
Oxford
Oxford University Press
2007, 2007
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| Subjects: |
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| Online Access: |
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| Collection: |
Oxford University Press
- Collection details see
MPG.ReNa
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