Response the complete guide to profitable direct marketing
This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford
Oxford University Press
2002, 2002
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| Edition: | Rev. and expanded ed |
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| Online Access: | |
| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line |
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| Item Description: | Includes index |
| Physical Description: | xxi, 360 p. ill |
| ISBN: | 9780199849420 |