Fusion for profit how marketing and finance can work together to create value
Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of...
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| Format: | eBook |
| Language: | English |
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New York
Oxford University Press
2008, c2008
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| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points |
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| Physical Description: | xxviii, 636 p. ill |
| ISBN: | 9780199870745 |