Reconnecting marketing to markets
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Oxford
Oxford University Press
2010, 2010
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| Online Access: | |
| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries |
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| Physical Description: | xv, 275 p. ill |
| ISBN: | 9780191738043 |