MPG.eBooks - Search Results

1

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

by Ozuem, Wilson, Willis, Michelle
Published 2022

Palgrave Macmillan

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2

Ecommerce Reimagined : Retail and Ecommerce in China

by Gai, Sharon
Published 2022

Palgrave Macmillan

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3

Aligned : stakeholder management for product leaders

by McCarthy, Bruce, Appel, Melissa
Published 2023

O'Reilly Media, Inc.

4

Social Media for Leaders : Your team can steer the boat but you need chart the course

by Babka, Stefanie
Published 2023

Springer Fachmedien Wiesbaden

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5

Stakeholder management : winning stakeholder support and achieving your goals

by Das, Sujatha
Published 2023

O'Reilly Media, Inc.

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6

Marketing Communication Policies

by Busch, Rainer, Seidenspinner, Margarete, Unger, Fritz
Published 2007

Springer Berlin Heidelberg

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7

Advertisers at work

by Tuten, Tracy L.
Published 2012

Apress

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8

6 steps to free publicity

by Yudkin, Marcia
Published 2009

Career Press

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9

The handbook of strategic public relations and integrated marketing communications

by Caywood, Clarke L.
Published 2012

McGraw-Hill

10

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

by Scott, David Meerman
Published 2020

John Wiley & Sons, Inc.

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11

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly

by Scott, David Meerman
Published 2007

John Wiley & Sons

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12

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

by Scott, David Meerman
Published 2008

John Wiley & Sons

13

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly

by Scott, David Meerman
Published 2010

John Wiley & Sons

14

The social media MBA guide to ROI : how to measure and improve your return on investment

by Holloman, Christer
Published 2014

John Wiley and Sons Ltd

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15

Webs of influence : the psychology of online persuasion : the secret strategies that make us click

by Nahai, Nathalie
Published 2017

Pearson Education

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16

Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy

by Veloso, Maria
Published 2013

American Management Association

17

Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier

by Fertik, Michael
Published 2010

American Management Association

18

Smashing logo design : the art of creating visual identities

by Hardy, Gareth
Published 2011

Wiley

19

The social business imperative : adapting your business model to the always-connected customer

by Shih, Clara Chung-wai
Published 2016

Prentice Hall

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20

Targeted : how technology is revolutionizing advertising and the way companies reach consumers

by Smith, Mike
Published 2015

AMACOM

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