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The new rules of marketing and PR how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Bibliographic Details
Main Author: Scott, David Meerman
Format: eBook
Language:English
Published: Hoboken, N.J. John Wiley & Sons 2008
Edition:Rev. and updated
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Public Relations / Aat
Relations Publiques
Marketing Sur Internet
Public Relations / Http://id.loc.gov/authorities/subjects/sh85108753
Public Relations / Fast / (ocolc)fst01082892
Internet Marketing / Fast / (ocolc)fst00977272
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Item Description:Title from resource description page (viewed June 1, 2009). - "Revised and updated with new sections on social media."--Cover
Physical Description:xxxi, 287 pages
ISBN:9780470379288

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