1 Table of Contents: “... marketing -- pt. II. Shifting to a culture of analysis -- Ch. 3. What "culture of analysis" means -- Ch. 4...”

2 “... value-creating business partner, to establish a service management culture, and to drive improvements...”

3 Table of Contents: “... Analytics Career -- Ch. 14. HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture -- Appendix...”

4 Table of Contents: “... data-driven culture -- practical steps and best practices...”

5 Table of Contents: “... : an information driven model for engaged and accountable care -- Commercial analytics relationships and culture...”

6

7 Table of Contents: “... Individual, Cultural, and Organizational Contexts; Part 3 Project Leadership; Chapter 9 Statistical...”