Web analytics 2.0 the art of online accountability & science of customer centricity
"Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2010
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| Series: | Sybex serious skills
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page |
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| Item Description: | Includes index |
| Physical Description: | xxv, 475 pages illustrations, maps |
| ISBN: | 9780470596425 9780470529393 1282319655 9786612319655 0470596422 9781282319653 0470529393 |