Actionable web analytics using data to make smart business decisions
Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
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Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Indianapolis, IN
Wiley Pub.
2007
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Series: | Sybex serious skills
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Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization |
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Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 |
Physical Description: | xxix, 256 pages illustrations |
ISBN: | 0470181133 9780470181133 |