MPG.eBooks - Description: Actionable web analytics

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Actionable web analytics using data to make smart business decisions

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization

Bibliographic Details
Main Author:	Burby, Jason
Other Authors:	Atchison, Shane
Format:	eBook
Language:	English
Published:	Indianapolis, IN Wiley Pub. 2007
Series:	Sybex serious skills
Subjects:	Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028 Data Mining / Fast Web Sites / Design / Blmlsh Internet Searching / Sears Web Sites / Design / Http://id.loc.gov/authorities/subjects/sh98000035 Business Enterprises / Computer Networks / Blmlsh Web Usage Mining / Blmlsh Analyse Du Comportement Des Internautes Electronic Commerce / Blmlsh Data Mining / Http://id.loc.gov/authorities/subjects/sh97002073 Internet Users / Statistics / Data Processing / Blmlsh Internautes / Statistiques / Informatique Commerce électronique Internet Users / Fast Entreprises / Réseaux D'ordinateurs Business Enterprises / Computer Networks / Http://id.loc.gov/authorities/subjects/sh95010396 Web Usage Mining / Http://id.loc.gov/authorities/subjects/sh00009186 Data Mining / Blmlsh Internet Marketing / Fast Sites Web / Conception Business & Economics / Information Management / Bisacsh Business & Economics / Knowledge Capital / Bisacsh Internet Users / Statistics / Data Processing Electronic Commerce / Fast Marketing Sur Internet Electronic Commerce / Http://id.loc.gov/authorities/subjects/sh96008434 Web Sites / Design / Fast Business Enterprises / Computer Networks / Fast Web Usage Mining / Fast Internet Marketing / Blmlsh Exploration De Données (informatique)
Online Access:	https://learning.oreilly.com/library/view/~/978047...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
Item Description:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Physical Description:	xxix, 256 pages illustrations
ISBN:	0470181133 9780470181133