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Web analytics an hour a day

Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing

Bibliographic Details
Main Author: Kaushik, Avinash
Format: eBook
Language:English
Published: Indianapolis, Ind. Wiley Pub. 2007
Series:Sybex serious skills
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Internet Searching / Sears
Web Usage Mining / Blmlsh
Analyse Du Comportement Des Internautes
Web Site Development / Http://id.loc.gov/authorities/subjects/sh98004795
Sites Web / Développement
Internet Users / Statistics / Data Processing / Blmlsh
Internautes / Statistiques / Informatique
Web Usage Mining / Http://id.loc.gov/authorities/subjects/sh00009186
Internet Marketing / Fast
Computers / Online Services / Bisacsh
Computers / System Administration / Storage & Retrieval / Bisacsh
Internet Users / Statistics / Data Processing
Marketing Sur Internet
Web Usage Mining / Fast
Internet Marketing / Blmlsh
Web Site Development / Fast
Web Site Development / Blmlsh
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing
Item Description:Includes index
Physical Description:xxxiii, 443 pages illustrations
ISBN:9780470175057
9780470489857
0470175052
0470489855
1280916443
9780470130650
0470130652

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