MPG.eBooks - Search Results

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1

Beyond advertising : creating value through all customer touchpoints

by Wind, Yoram, Hays, Catharine
Published 2016

John Wiley & Sons, Inc.

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2

Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements

by Phillips, Robbin
Published 2010

John Wiley & Sons

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3

Blogging to drive business : create and maintain valuable customer connections

by Butow, Eric
Published 2010

Que Pub.

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4

Blogging to drive business : create and maintain valuable customer connections

by Butow, Eric
Published 2013

Que

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5

Digital signage : software, networks, advertising, and displays : a primer for understanding the business

by Schaeffler, Jimmy
Published 2008

Focal Press

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6

Digital signage broadcasting : content management and distribution techniques

by Lundström, Lars-Ingemar
Published 2008

Focal Press

7

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

by Bates, Suzanne
Published 2012

McGraw-Hill

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8

Effective apology : mending fences, building bridges, and restoring trust

by Kador, John
Published 2009

Berrett-Koehler Pub.

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9

World class communication : how great ceos win with the public, shareholders, employees, and the media

by Scudder, Virgil
Published 2020

Tantor Media

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10

The AMA handbook of public relations

by Dilenschneider, Robert L.
Published 2010

AMACOM

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11

The zombie business cure : how to refocus your company's identity for more authentic communication

by Lellis, Julie C.
Published 2017

Career Press

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12

Principles of strategic communication

by Holtzhausen, Derina Rhoda, Fullerton, Jami A., Lewis, Bobbi Kay, Shipka, Danny
Published 2021

Routledge

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13

Advertising management in a digital environment : text and cases

by Kelley, Larry D., Bartel Sheehan, Kim
Published 2022

Routledge

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14

Ignition : superior communication strategies for creating stronger connections

by Moseley, Matthew L.
Published 2021

Productivity Press

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15

Unleashing the power of digital signage : content strategies for the 5th screen

by Kelsen, Keith
Published 2010

Focal Press

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16

The ad-makers : how the best TV commercials are produced

by Newth, Tom von Logue
Published 2013

Focal Press

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17

Reputation Management Revised Edition : Management Extra

by Elearn
Published 2009

Taylor & Francis

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18

Sports Media : planning, production, and reporting

by Schultz, Bradley
Published 2013

Focal Press

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19

Visual public relations : strategic communication beyond text

by Collister, Simon, Roberts-Bowman, Sarah
Published 2018

Routledge

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20

Public relations as a creative industry

by Estanyol Casals, Elisenda
Published 2023

Routledge

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