MPG.eBooks - Search Results

1

Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets : AMEC 2010, Toronto, ON, Canada, May 10, 2010, and TADA 2010, Cambridge, MA,...

Published 2012

Springer Berlin Heidelberg

“...), collocated with EC 2010 in Cambridge, MA, USA. The papers examine emerging topics such as ad auctions...”

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2

The politics of order in informal markets : how the state shapes private governance

by Grossman, Shelby
Published 2021

Cambridge University Press

“...Cambridge studies in economics, choice, and society...”

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3

Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

by Handley, Ann
Published 2011

Wiley

Table of Contents: “...: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing...”

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4

Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business

by Handley, Ann
Published 2012

Wiley

Table of Contents: “..., Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago...”

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5

European consumer protection : theory and practice

Published 2012

Cambridge University Press

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6

Wine globalization : a new comparative history

Published 2018

Cambridge University Press

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7

The new marketing playbook : the latest tools and techniques to grow your business

by Mehta, Ritchie
Published 2021

Pearson Education Limited

“... academic who was an Honorary Fellow of the Cambridge Judge Business School, Adjunct Professor at the Hult...”

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8

Customizing social media marketing

by Schulze, Christian, Schöler, Lisa, Skiera, Bernd
Published 2015

MIT

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9

Commerce and its discontents in eighteenth-century French political thought

by Terjanian, Anoush Fraser
Published 2013

Cambridge University Press

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10

The dynamics of auction : social interaction and the sale of fine art and antiques

by Heath, Christian
Published 2013

Cambridge University Press

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11

Why some platforms are better than others : although successful digital platforms can deliver remarkable value to users and riches to entrepreneurs and investors, in some sectors i...

by Knee, Jonathan A.
Published 2017

MIT Sloan Management Review

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12

Cellular : an economic and business history of the international mobile-phone industry

by Garcia-Swartz, Daniel D., Campbell-Kelly, Martin
Published 2022

The MIT Press

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13

Working with the Sametime community server toolkit

by Nielsen, Søren Peter
Published 2003

IBM, International Technical Support Organization

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14

Business process change : a business process management guide for managers and process professionals

by Harmon, Paul
Published 2019

Morgan Kaufmann, an imprint of Elsevier

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15

The myth of the mainstream

by Collins, Marcus
Published 2023

MIT Sloan Management Review

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16

10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

by Lewnes, Ann, Keller, Kevin Lane
Published 2019

MIT Sloan Management Review

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17

When AI investments pay off in marketing

by Moorman, Christine, Hickey, Colleen
Published 2024

MIT Sloan Management Review

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18

Can friction improve your customers' experiences?

by Bertini, Marco, Aparicio, Diego, Aydinli, Aylin
Published 2023

MIT Sloan Management Review

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19

How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage

by Ross, Jan-Michael, Fisch, Jan Hendrik
Published 2018

MIT Sloan Management Review

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20

Smart product breakthroughs depend on customer control

by Zimmermann, Jenny, Görgen, Jonas, Bellis, Emanuel de, Hofstetter, Reto
Published 2023

MIT Sloan Management Review

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