Customizing social media marketing

Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices

Bibliographic Details
Main Authors: Schulze, Christian, Schöler, Lisa (Author), Skiera, Bernd (Author)
Format: eBook
Language:English
Published: Cambridge, MA MIT 2015
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices
Physical Description:1 volume
ISBN:9785386356200