1 Table of Contents: “... and tuning your Web team -- Ch. 15. Partners -- App. Web analytics "big three" definitions...”

2 Table of Contents: “.... Data-driven marketing basics -- Chapter 3. Putting Google Analytics to work in your organization...”

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4 Table of Contents: “...; Chapter 8: Building Links; Chapter 9: Using Google Analytics...”

5 “... progress to a sale, and increase your revenue. If you think of yourself as more creative than analytical...”

6 Table of Contents: “... settings; XML sitemap; Google Analytics; Summary; Chapter 2: Product and Category Page Optimization...”

7 Table of Contents: “... It Live Understanding Analytics and Setting up SEO Keep Growing Your Site with Marketing Tools...”

8 Table of Contents: “... (Retail Ecosystem Analytics Process) -- Chapter 2 Measuring Marketing at Retail in Supermarkets -- Chapter...”

9 “... an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality...”

10 “... cannibalization is an issue and how to deal with it; Review accepted A/B testing tools (Google Analytics, Vanity...”

11 “... how to handle new analytical complexities introduced by changes in Google's search privacy policies...”

12 “... scientific and analytical in nature, research is the basis of all good design work. This book provides a...”