You should test that! conversion optimization for more leads, sales and profit or the art and science of optimized marketing
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, cre...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, IN
Wiley
2013
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustme |
|---|---|
| Physical Description: | 1 volume illustrations |
| ISBN: | 1118334159 9781118334157 9781118463833 1118463838 |