MPG.eBooks - Search Results

1

Beyond Big Data : Using Social MDM to Drive Deep Customer Insight

by Hechler, Eberhard
Published 2014

IBM Press

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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2

Customizing social media marketing

by Schulze, Christian, Schöler, Lisa, Skiera, Bernd
Published 2015

MIT

Subjects: “...Social media / Marketing...”

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3

Social media in the marketing context : a state of the art analysis and future directions

by Plume, Cherniece J., Dwivedi, Yogesh Kumar, Slade, Emma L.
Published 2017

Chandos Publishing

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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4

Recruiting with Social Media: Social Media's Impact on Recruitment and HR

by Raj Anand
Published 2010

Que

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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5

Think like a rock star : how to create social media and marketing strategies that turn customers into fans

by Collier, Mack
Published 2013

McGraw-Hill Education

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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6

The Social Media Handbook : Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

by Flynn, Nancy
Published 2012

John Wiley & Sons

Subjects: “...Social media / Economic aspects...”

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7

Social eCommerce

by Spencer, Stephan M.
Published 2014

O'Reilly Media

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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8

Social media marketing for dummies : eLearning kit

by Khare, Phyllis
Published 2012

Wiley

Subjects: “...Social media / Marketing...”

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9

The social media marketing book

by Zarrella, Dan
Published 2010

O'Reilly

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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10

Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development pro...

by Roberts, Deborah L., Piller, Frank T.
Published 2016

MIT Sloan Management Review

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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11

Employer branding for competitive advantage : models and implementation strategies

Published 2021

CRC Press

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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12

Das Social Media Marketing Buch

by Zarrella, Dan
Published 2012

O'Reilly

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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13

How leaders shape opinions : What role does influence play in an organization? : How much persuasive power can or should executives wield, both inside and outside of their companie...

Published 2018

MIT Sloan Management Review

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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14

Connecting organizational silos : taking knowledge flow management to the next level with social media

by Leistner, Frank
Published 2012

John Wiley & Sons

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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15

Data-driven marketing and social media

by Bostic, Farrah
Published 2014

O'Reilly Media

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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16

Social media marketing im B2B

by Beilharz, Felix
Published 2014

O'Reilly Verlag GmbH

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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17

Humanize : how people-centric organizations succeed in a social world

by Notter, Jamie
Published 2012

Que

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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18

The definitive guide to social CRM : maximizing customer relationships with social media to gain market insights, customers, and profits

by Goldenberg, Barton J.
Published 2015

Pearson Education

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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19

Social media marketing : promoting your company through viral marketing

by Evans, Liana
Published 2010

Que Pub.

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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20

Transform : how leading companies are winning with disruptive social media

by Morace, Christopher, Leslie, Sara Gaviser
Published 2013

McGraw Hill-Ascent Audio

Subjects: “...Social media / Marketing...”

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