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Data-driven marketing and social media

"As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to us--if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reve...

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Bibliographic Details
Main Author: Bostic, Farrah
Other Authors: Etlinger, Susan, Harbaugh, Edith
Format: eBook
Language:English
Published: [Place of publication not identified] O'Reilly Media 2014
Subjects:
Social Media / Http://id.loc.gov/authorities/subjects/sh2006007023
Social Media / Aat
Médias Sociaux
Association Marketing / Fast / (ocolc)fst00819158
Association Marketing / Http://id.loc.gov/authorities/subjects/sh94007996
Social Media / Fast / (ocolc)fst01741098
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to us--if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reveal surprising insights about your users and your company. Each video segment comes from presenters at Data-Driven Business Day, a unique feature of the Strata 2014 conference."--Resource description page
Item Description:Title from resource description page (Safari, viewed August 6, 2014)
Physical Description:1 streaming video file (52 min., 29 sec.)

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