Think like a rock star how to create social media and marketing strategies that turn customers into fans
Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand....
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| Format: | eBook |
| Language: | English |
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New York
McGraw-Hill Education
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand. -- |
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| Physical Description: | 1 online resource illustrations |
| ISBN: | 0071806105 9780071806107 |