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dewey-ones:"302 - Social interaction"
dewey-ones:"330 - Economics"
dewey-ones:"659 - Advertising & public relations"
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1
The
social
business imperative : adapting your business model to the always-connected customer
by
Shih, Clara Chung-wai
Published 2016
Prentice Hall
Subjects:
“
...
Management
/
Social
aspects / fast...
”
Call Number:
HD30.2
Read Now
2
Social
media rules of engagement : why your online narrative is the best weapon during a crisis
by
Matejic, Nicole
Published 2015
John Wiley and Sons Australia, Ltd
Table of Contents:
“
...Why
social
numbers don't always add up to Klout, influence, votes, dollars, sales and raving fans3...
”
Call Number:
HM741
Read Now
3
The
social
media MBA guide to ROI : how to measure and improve your return on investment
by
Holloman, Christer
Published 2014
John Wiley and Sons Ltd
Subjects:
“
...
Social
media /
Management
...
”
Call Number:
HM851
Read Now
4
Social
media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2017
John Wiley & Sons, Inc.
Table of Contents:
“
...The
social
media mix -- Cybersocial tools -- Content marketing -- Twitter -- Facebook -- LinkedIn...
”
Call Number:
HF5414
Read Now
5
Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience
by
Wright, Travis
,
Snook, Chris J.
Published 2017
Wiley
Table of Contents:
“
... organizational matter -- The vision layer -- The success layer --
Social
business strategies and tactics.
Social
...
”
Call Number:
HF5415.1265
Read Now
6
Advertising
management
in a digital environment : text and cases
by
Kelley, Larry D.
,
Bartel Sheehan, Kim
Published 2022
Routledge
Subjects:
“
...BUSINESS & ECONOMICS /
Management
/ bisacsh...
”
Call Number:
HF5823
Read Now
7
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by
Delahaye Paine, Katie
Published 2011
Wiley
Table of Contents:
“
... for the job -- How to measure marketing, public relations, and advertising in a
social
media world -- How...
”
Call Number:
HF5415.5
Read Now
8
The soul of the corporation : how to manage the identity of your company
by
Bouchikhi, Hamid
Published 2007
Wharton School Pub.
Table of Contents:
“
...: identity integration in mergers and acquisitions -- When should the cord be cut?
managing
identity in spin...
”
Call Number:
HD58.7
Read Now
9
Share this too : more social media solutions for PR professionals
by
Brown, Rob
Published 2013
Wiley
Table of Contents:
“
....
Social
media and the law / Hanna Basha -- Online crisis
management
/ Chris Norton -- Wikipedia...
”
Call Number:
HD59
Read Now
10
Maximizing performance
by
Seymour, John
Published 2001
Dorling Kindersley Pub.
Table of Contents:
“
... Skills; Communicating with Staff;
Managing
your Corporate Reputation; Caring for Customers; Planning a...
”
Call Number:
HM263
Read Now
11
Facebook marketing all-in-one for dummies
by
Vahl, Andrea
Published 2014
John Wiley & Sons
Subjects:
“
...Online
social
networks / fast...
”
Call Number:
HF5415.1265
Read Now
12
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms
by
Dempster, Craig
Published 2015
Wiley
Table of Contents:
“
...
management
...
”
Call Number:
HF5415.1265
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Classification: 330 - Economics
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