Measure what matters online tools for understanding customers, social media, engagement, and key relationships
"In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."-- |
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| Physical Description: | 252 pages |
| ISBN: | 1118016327 9786613026590 1118016319 1118016300 9781118016329 1283026597 9781118016305 9781118016312 9781283026598 |