|
by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016
Table of Contents:
“... communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve...”Published 2016
Routledge, Taylor and Francis Group
|
Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers
Table of Contents:
“...?; CHAPTER 2: Mobile and Social from Birth; CHAPTER 3: New Communication Rules; CHAPTER 4: A Matter...”- 1
- 2