Circle of the 9 muses a storytelling field guide for innovators and meaning makers

This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly...

Full description

Bibliographic Details
Main Author: Hutchens, David
Format: eBook
Language:English
Published: Hoboken, New Jersey John Wiley & Sons, Inc. 2015
Series:The learning fables series
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more. --
Item Description:Includes index
Physical Description:1 online resource
ISBN:9781118974117
9781118974124
9781119158707
1119158702
1118974123