1 Table of Contents: “... is the hero -- Resonance Rule #1 -- Chapter 2. Lessons from Myths and Movies. Incorporate story -- Drama...”

2 Table of Contents: “... management to senior executives? -- Phase II findings : demographics and practice -- Phase II findings : how...”

3 Table of Contents: “...pt. 1. Getting others to follow your lead -- pt. 2. Ethical influence techniques -- pt. 3. The dark...”

4 Table of Contents: “...pt. 1. Pulling apart -- pt. 2. Gaining understanding -- pt. 3. Pulling together -- pt. 4. Learning...”

5 Table of Contents: “... Talking to the subconscious -- 1 Embedded commands and suggestions -- part 2 Persuasive language patterns...”

6 Table of Contents: “...pt. 1. Influencing yourself : action and clarity -- pt. 2. Influencing others : getting your own...”

7 Table of Contents: “...Section 1. Setting the stage -- section 2. Social skills in a modern world -- section 3...”

8 Table of Contents: “...PART ONE: Understanding Yourself and Others; PART TWO: Style Flex: A Key to Improved Relationships...”

9 Table of Contents: “... method -- Dealing with the crocodile brain -- What comes next -- 2. Frame control -- Frame-based business...”

10 Table of Contents: “... DIAGRAM -- Chapter 2 -- Attributes of Effective Leader-Negotiators -- INTRODUCTION -- THREE POWERS...”

11 Table of Contents: “... listening : two ears and one mouth -- Earning the currency of influence : trust -- Act the part -- Win/win...”

12 Table of Contents: “... The Pitch (2) -- Structuring the Pitch -- Practice Strategies -- Displaying Creativity -- In the Room...”

13

14 Table of Contents: “...1. Secret sauce : the magic recipe for measuring persuasive impact -- 2. Simple : one central truth...”

15

16 Table of Contents: “...; Chapter 2: How Power Differentials Blind Smart People; Introduction; Common Negative Consequences...”

17 Table of Contents: “...'s holding YOU hostage? -- The persuasion cycle -- The secret : getting through is simple -- 2. A little...”

18 Table of Contents: “... -- PQ skill #2: Understanding how your audience thinks -- PQ skill #3: Instant rapport and social...”

19 Table of Contents: “... with an INTRO that Has People at Hello; Chapter 1: Ask "Did You Know?" Questions; Chapter 2: Show Them the Fish...”

20 Table of Contents: “... Everyday Encounters; Chapter 2: New Faces in New Places; Chapter 3: Get Out of Your Comfort Zone; Chapter 4...”