MPG.eBooks - Description: Secret sauce

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Secret sauce how to pack your messages with persuasive punch

This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages

Bibliographic Details
Main Author:	Mills, Harry
Format:	eBook
Language:	English
Published:	New York, NY AMACOM 2017
Subjects:	Persuasion (psychology) / Http://id.loc.gov/authorities/subjects/sh85100175 Business Communication / Fast Interpersonal Communication / Http://id.loc.gov/authorities/subjects/sh85067481 Communication Dans L'entreprise Business Communication / Http://id.loc.gov/authorities/subjects/sh87004551 Persuasion (psychology) / Fast Interpersonal Communication / Fast Communication Interpersonnelle
Online Access:	https://learning.oreilly.com/library/view/~/978081...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	This book shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages
Physical Description:	1 volume illustrations
ISBN:	9780814438077