Simply put why clear messages win--and how to design them
"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Oakland, CA
Berrett-Koehler Publishers
2023
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Part 1: why simple wins
- Our stupid brains in our busy world
- The case for simplicity
- The crime of complicated
- Part 2: how to get simple
- Beneficial: the hole, not the drill
- Focused: fighting the Frankenstein idea
- Salient: constraints breed creativity
- Empathy: welcoming the enlightened idiot
- Minimal: say shit without the bullshit