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231010 ||| eng |
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|a 9781523004690
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|a 9781523004713
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|a 152300469X
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|a 9781523004706
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|a 1523004703
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|a 1523004711
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|a HF5718
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|a Guttmann, Ben
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|a Simply put
|b why clear messages win--and how to design them
|c Ben Guttmann
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|a First edition
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|a Oakland, CA
|b Berrett-Koehler Publishers
|c 2023
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| 300 |
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|a 1 online resource
|b illustrations
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|a Includes bibliographical references and index
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|a Part 1: why simple wins -- Our stupid brains in our busy world -- The case for simplicity -- The crime of complicated -- Part 2: how to get simple -- Beneficial: the hole, not the drill -- Focused: fighting the Frankenstein idea -- Salient: constraints breed creativity -- Empathy: welcoming the enlightened idiot -- Minimal: say shit without the bullshit
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|a Business communication / fast
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|a Interpersonal communication / http://id.loc.gov/authorities/subjects/sh85067481
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|a Simplicité
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|a Communication dans l'entreprise
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|a Business communication / http://id.loc.gov/authorities/subjects/sh87004551
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| 653 |
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|a Interpersonal communication / fast
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|a Simplicity / fast
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| 653 |
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|a Communication interpersonnelle
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| 653 |
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|a Simplicity / http://id.loc.gov/authorities/subjects/sh85122746
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|z 9781523004683
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|u https://learning.oreilly.com/library/view/~/9781523004706/?ar
|x Verlag
|3 Volltext
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|a 384
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|a 302
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|a 380
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|a 658.4/5
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|a 330
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|a "Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and teacher Ben Guttmann provides simple tools and practices to make everything you do and say work better by "keeping it simple.""--
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