Simply put why clear messages win--and how to design them

"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and...

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Bibliographic Details
Main Author: Guttmann, Ben
Format: eBook
Language:English
Published: Oakland, CA Berrett-Koehler Publishers 2023
Edition:First edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"Stop complicating everything! Simple messages and ideas are more powerful, more memorable, and win people over. We often sabotage ourselves by using complicated words and ideas to make our message seem more important. Do you want your colleagues and customers to listen to you? Entrepreneur and teacher Ben Guttmann provides simple tools and practices to make everything you do and say work better by "keeping it simple.""--
Physical Description:1 online resource
ISBN:9781523004690
9781523004713
152300469X
9781523004706
1523004703
1523004711