|
|
|
|
| LEADER |
01687nmm a2200313 u 4500 |
| 001 |
EB002017578 |
| 003 |
EBX01000000000000001180476 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
220701 ||| eng |
| 020 |
|
|
|a 9783031057281
|
| 100 |
1 |
|
|a Martínez-López, Francisco J.
|e [editor]
|
| 245 |
0 |
0 |
|a Advances in Digital Marketing and eCommerce
|h Elektronische Ressource
|b Third International Conference, 2022
|c edited by Francisco J. Martínez-López, Luis F. Martinez
|
| 250 |
|
|
|a 1st ed. 2022
|
| 260 |
|
|
|a Cham
|b Springer International Publishing
|c 2022, 2022
|
| 300 |
|
|
|a X, 308 p. 39 illus., 17 illus. in color
|b online resource
|
| 653 |
|
|
|a Leadership
|
| 653 |
|
|
|a Strategic planning
|
| 653 |
|
|
|a IT in Business
|
| 653 |
|
|
|a Business Strategy and Leadership
|
| 653 |
|
|
|a Marketing
|
| 653 |
|
|
|a Business information services
|
| 700 |
1 |
|
|a Martinez, Luis F.
|e [editor]
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b Springer
|a Springer eBooks 2005-
|
| 490 |
0 |
|
|a Springer Proceedings in Business and Economics
|
| 856 |
4 |
0 |
|u https://doi.org/10.1007/978-3-031-05728-1?nosfx=y
|x Verlag
|3 Volltext
|
| 082 |
0 |
|
|a 658.8
|
| 520 |
|
|
|a This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others
|