Advances in Digital Marketing and eCommerce Third International Conference, 2022
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social co...
Other Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
Cham
Springer International Publishing
2022, 2022
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Edition: | 1st ed. 2022 |
Series: | Springer Proceedings in Business and Economics
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Subjects: | |
Online Access: | |
Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Summary: | This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others |
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Physical Description: | X, 308 p. 39 illus., 17 illus. in color online resource |
ISBN: | 9783031057281 |