Advances in Digital Marketing and eCommerce Fourth International Conference, 2023

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of...

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Bibliographic Details
Other Authors: Martínez-López, Francisco J. (Editor)
Format: eBook
Language:English
Published: Cham Springer Nature Switzerland 2023, 2023
Edition:1st ed. 2023
Series:Springer Proceedings in Business and Economics
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used
Physical Description:VII, 306 p. 66 illus., 28 illus. in color online resource
ISBN:9783031318368