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007 cr|||||||||||||||||||||
008 210512 ||| eng
020 |a 978-981-10-8818-6 
100 1 |a Dolnicar, Sara 
245 0 0 |a Market Segmentation Analysis  |h Elektronische Ressource  |b Understanding It, Doing It, and Making It Useful 
260 |a Singapore  |b Springer Nature  |c 2018 
300 |a 1 electronic resource (324 p.) 
653 |a Management science 
653 |a thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research 
653 |a thema EDItEUR::P Mathematics and Science::PB Mathematics::PBT Probability and statistics 
653 |a Business 
653 |a Market research 
653 |a Statistics  
700 1 |a Grün, Bettina 
700 1 |a Leisch, Friedrich 
041 0 7 |a eng  |2 ISO 639-2 
989 |b DOAB  |a Directory of Open Access Books 
490 0 |a Management for Professionals 
500 |a Creative Commons (cc), https://creativecommons.org/licenses/by/4.0 
024 8 |a 10.1007/978-981-10-8818-6 
856 4 2 |u https://directory.doabooks.org/handle/20.500.12854/30884  |z DOAB: description of the publication 
856 4 0 |u https://library.oapen.org/bitstream/20.500.12657/23073/1/1007085.pdf  |7 0  |x Verlag  |3 Volltext 
082 0 |a 658 
082 0 |a 500 
082 0 |a 330 
520 |a Business; Management science; Market research; Statistics