Sara Dolnicar (born 9 January 1972 in Ljubljana, Slovenia) is a social scientist trained in Austria who researches market segmentation methodology, sustainable tourism, Airbnb, public acceptance of recycled water, and a range of social marketing questions, such as how to identify and attract high-quality foster carers. Since 2013, she has been a research professor of Tourism at The University of Queensland in Brisbane, Australia. She has been recognised by the Republic of Slovenia for her research achievements.
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