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|a Weinstein, Art
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|a Superior customer value
|b strategies for winning and retaining customers, third edition
|c Art Weinstein
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|a Strategies for winning and retaining customers
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|a 3rd ed
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|a Boca Raton, Fla.
|b CRC Press
|c 2012
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|a 1 online resource
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|a Includes bibliographical references and index
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|a Section 1. Customer value : the building blocks -- section 2. Designing a successful customer strategy -- section 3. Excelling in the marketspace -- section 5. Retaining customers : analysis and strategy -- section 5. Customer value case studies
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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|a BUSINESS & ECONOMICS / Management / bisacsh
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|a Service à la clientèle / Gestion
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|a Customer services / Management
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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|a Customer services / Management / fast
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|u https://learning.oreilly.com/library/view/~/9781439861295/?ar
|x Verlag
|3 Volltext
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|a 658.8/12
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|a Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Anal
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