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Superior customer value strategies for winning and retaining customers, third edition

Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The Communicato...

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Bibliographic Details
Main Author: Weinstein, Art
Format: eBook
Language:English
Published: Boca Raton, Fla. CRC Press 2012
Edition:3rd ed
Subjects:
Business & Economics / Management Science / Bisacsh
Business & Economics / Management / Bisacsh
Service à La Clientèle / Gestion
Customer Services / Management
Business & Economics / Organizational Behavior / Bisacsh
Customer Services / Management / Fast
Business & Economics / Industrial Management / Bisacsh
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Anal
Item Description:Title from title screen
Physical Description:1 online resource
ISBN:1439898413
1439898405
9781439898406
9781466537132
1466537132
1439861293
9781439898413
9781439861295

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