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210123 ||| eng |
| 020 |
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|a 0071635599
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| 020 |
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|a 9780071637107
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| 020 |
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|a 0071637109
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| 050 |
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4 |
|a HF5827.2
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| 100 |
1 |
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|a Trout, Jack
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| 245 |
0 |
0 |
|a Repositioning
|b marketing in an era of competition, change, and crisis
|c Jack Trout with Steve Rivkin
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| 260 |
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|a New York
|b McGraw-Hill
|c 2010
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| 300 |
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|a 1 volume
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| 653 |
|
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|a Positionnement (Publicité)
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| 653 |
|
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|a Strategic planning / http://id.loc.gov/authorities/subjects/sh85128511
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| 653 |
|
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|a Planification stratégique
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| 653 |
|
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|a Competition / fast
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| 653 |
|
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|a Strategic planning / fast
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| 653 |
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|a Marketing
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| 653 |
|
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|a Marketing / fast
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| 653 |
|
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|a Competition
|
| 653 |
|
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|a Positioning (Advertising) / http://id.loc.gov/authorities/subjects/sh85105385
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| 653 |
|
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|a marketing / aat
|
| 653 |
|
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|a Positioning (Advertising) / fast
|
| 653 |
|
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|a Marketing / http://id.loc.gov/authorities/subjects/sh85081333
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| 700 |
1 |
|
|a Rivkin, Steve
|e author
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
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|b OREILLY
|a O'Reilly
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| 500 |
|
|
|a Includes index
|
| 776 |
|
|
|z 9780071635592
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780071637107/?ar
|x Verlag
|3 Volltext
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| 082 |
0 |
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|a 651.111
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| 082 |
0 |
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|a 658
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| 082 |
0 |
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|a 658.4
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| 082 |
0 |
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|a 381
|