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Repositioning marketing in an era of competition, change, and crisis

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors

Bibliographic Details
Main Authors: Trout, Jack, Rivkin, Steve (Author)
Format: eBook
Language:English
Published: New York McGraw-Hill 2010
Subjects:
Positionnement (publicité)
Strategic Planning / Http://id.loc.gov/authorities/subjects/sh85128511
Planification Stratégique
Competition / Fast
Strategic Planning / Fast
Marketing
Marketing / Fast
Competition
Positioning (advertising) / Http://id.loc.gov/authorities/subjects/sh85105385
Marketing / Aat
Positioning (advertising) / Fast
Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Item Description:Includes index
Physical Description:1 volume
ISBN:0071635599
9780071637107
0071637109

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