|
|
|
|
| LEADER |
03733nmm a2200697 u 4500 |
| 001 |
EB001915106 |
| 003 |
EBX01000000000000001078008 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
210123 ||| eng |
| 020 |
|
|
|a 9780470948712
|
| 020 |
|
|
|a 9780470948699
|
| 020 |
|
|
|a 9780470948729
|
| 020 |
|
|
|a 047094871X
|
| 020 |
|
|
|a 1282904957
|
| 020 |
|
|
|a 0470948698
|
| 020 |
|
|
|a 0470948728
|
| 050 |
|
4 |
|a HF5415.1265
|
| 100 |
1 |
|
|a Handley, Ann
|
| 245 |
0 |
0 |
|a Content rules
|b how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
|c by Ann Handley & C.C. Chapman
|
| 260 |
|
|
|a Hoboken, N.J.
|b Wiley
|c 2011
|
| 300 |
|
|
|a xxii, 282 pages
|
| 505 |
0 |
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a The case for content -- The content rules -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine: don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: This is the chapter you are looking for -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- The single biggest secret to creating a compelling customer success story (Formerly known as a case study) -- From dumpy to sexy: a FAQs makeover -- Video: show me a story -- Podcasting: Is this thing on? -- Photographs: the power of pictures -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Kadient: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- This isn't goodbye, and a gift for you
|
| 653 |
|
|
|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
|
| 653 |
|
|
|a Social media / http://id.loc.gov/authorities/subjects/sh2006007023
|
| 653 |
|
|
|a social media / aat
|
| 653 |
|
|
|a Médias sociaux
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh
|
| 653 |
|
|
|a Social media / fast
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh
|
| 653 |
|
|
|a Social networking / sears
|
| 653 |
|
|
|a Internet marketing / fast
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / Marketing / Telemarketing / bisacsh
|
| 653 |
|
|
|a Internet marketing / sears
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / Mail Order / bisacsh
|
| 653 |
|
|
|a Marketing sur Internet
|
| 653 |
|
|
|a Social Media
|
| 653 |
|
|
|a BUSINESS & ECONOMICS / Marketing / Direct / bisacsh
|
| 700 |
1 |
|
|a Chapman, C. C.
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b OREILLY
|a O'Reilly
|
| 490 |
0 |
|
|a New rules of social media series
|
| 015 |
|
|
|a GBB092459
|
| 776 |
|
|
|z 0470948728
|
| 776 |
|
|
|z 047094871X
|
| 776 |
|
|
|z 9780470948729
|
| 776 |
|
|
|z 9780470948712
|
| 776 |
|
|
|z 0470948698
|
| 776 |
|
|
|z 0470648287
|
| 776 |
|
|
|z 9780470948699
|
| 776 |
|
|
|z 9780470648285
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780470648285/?ar
|x Verlag
|3 Volltext
|
| 082 |
0 |
|
|a 331
|
| 082 |
0 |
|
|a 658.872
|
| 082 |
0 |
|
|a 381
|
| 082 |
0 |
|
|a 381.142
|
| 082 |
0 |
|
|a 658
|
| 082 |
0 |
|
|a 302.231
|
| 082 |
0 |
|
|a 330
|
| 520 |
|
|
|a A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
|