|
|
|
|
| LEADER |
01700nmm a2200325 u 4500 |
| 001 |
EB001835758 |
| 003 |
EBX01000000000000001002204 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
180626 ||| eng |
| 020 |
|
|
|a 1847209300
|c (hbk.)
|
| 020 |
|
|
|a 9781848444003
|
| 020 |
|
|
|a 9781847209306
|
| 050 |
|
4 |
|a HF5415
|
| 100 |
1 |
|
|a Sundbo, Jon
|
| 245 |
0 |
0 |
|a Creating experiences in the experience economy
|h Elektronische Ressource
|c edited by Jon Sundbo and Per Darmer
|
| 260 |
|
|
|a Cheltenham
|b Edward Elgar
|c c2008
|
| 300 |
|
|
|a vii, 262 p
|b ill., maps
|
| 653 |
|
|
|a New products
|
| 653 |
|
|
|a Experience / Economic aspects
|
| 653 |
|
|
|a Marketing / Psychological aspects
|
| 653 |
|
|
|a Consumer behavior
|
| 700 |
1 |
|
|a Darmer, Per
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b ZDB-1-EWE
|a Edward Elgar eBook Archive
|
| 490 |
0 |
|
|a Services, economy, and innovation
|
| 856 |
4 |
0 |
|u https://www.elgaronline.com/view/9781847209306.xml
|3 Volltext
|x Verlag
|
| 082 |
0 |
|
|a 658.8
|
| 520 |
|
|
|a pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creation
|
| 520 |
|
|
|a Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated
|