MPG.eBooks - Description: Creating experiences in the experience economy

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pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creation

Bibliographic Details
Main Author:	Sundbo, Jon
Other Authors:	Darmer, Per
Format:	eBook
Language:	English
Published:	Cheltenham Edward Elgar c2008
Series:	Services, economy, and innovation
Subjects:	New Products Experience / Economic Aspects Marketing / Psychological Aspects Consumer Behavior
Online Access:	https://www.elgaronline.com/view/9781847209306.xml
Collection:	Edward Elgar eBook Archive - Collection details see MPG.ReNa

Description
Summary:	pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creation Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated
Physical Description:	vii, 262 p ill., maps
ISBN:	1847209300 9781848444003 9781847209306