Creating experiences in the experience economy
pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creation
Main Author: | |
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Other Authors: | |
Format: | eBook |
Language: | English |
Published: |
Cheltenham
Edward Elgar
c2008
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Series: | Services, economy, and innovation
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Subjects: | |
Online Access: | |
Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
Summary: | pt. 1. Experience creation design -- pt. 2. Management of experience creation -- pt. 3. Consumer perception of experience creation Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated |
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Physical Description: | vii, 262 p ill., maps |
ISBN: | 1847209300 9781848444003 9781847209306 |