The Elgar companion to consumer research and economic psychology
This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion pre...
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| Format: | eBook |
| Language: | English |
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Cheltenham
Edward Elgar Pub
c1999
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism |
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| Physical Description: | xxii, 649 p ill |
| ISBN: | 9781843768708 9781858985541 9781843760603 1858985544 |