Managing services : challenges and innovation

The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualising...

Full description

Format: eBook
Language:English
Published: Oxford Oxford University Press 2014, 2014
Subjects:
Online Access:
Collection: Oxford University Press - Collection details see MPG.ReNa
Summary:The nature of services in society and the economy is wide-ranging and complex, and the management of services and their innovation provokes a number challenges for practitioners professionals, and academics. This book provides a range of perspectives on understanding, managing, and reconceptualising service by bringing together contributions from leading figures in service research
Physical Description:1 online resource illustrations (black and white)
ISBN:9780191767869